Uri Poliavich – Shaping the International iGaming Landscape

Uri Poliavich combines innovation, regulatory expertise, and long-term vision to drive progress across the international iGaming sector.In his capacity as CEO, he has led Soft2Bet from its establishment in 2016 to become a global business with a solid reputation. His strategy goes well beyond management; he creates solutions that impact operators in various markets, inspires teams, and changes industry norms.

Poliavich’s reputation is based on his accomplishments. He oversaw Soft2Bet’s successful localized brand launches, entry into difficult regulatory environments, and introduction of the award-winning MEGA technology. All of these accomplishments show that he can convert strategy into long-term growth. More importantly, they highlight how Uri Poliavich Soft2Bet has taken the industry by storm, proving that innovation and accountability can coexist.

Personal Profile – Uri Poliavich

Poliavich’s early years and schooling served as the basis for his leadership style. Uri Poliavich, who was born in Ukraine in 1981, represents a generation that has been influenced by swift social and economic transformation.

His education provided a solid basis for his professional growth. He graduated from Bar-Ilan University with a bachelor’s degree in law, where he also gained expertise in compliance and regulatory frameworks. His experience in law equipped him with the critical thinking skills and analytical ability necessary in a career where every decision is closely scrutinized.

Three essential qualities that set Poliavich Uri apart as a professional are his originality, strategic thinking, and global viewpoint. These attributes enable him to forecast industry trends, motivate teams across multiple jurisdictions, and develop long-term strategies that surpass immediate growth.

Poliavich’s life story illustrates how a combination of professional qualities, cultural background, and education can mold a leader who has the capacity to influence a worldwide industry. His biography emphasizes his accomplishments as an entrepreneur as well as the values that have shaped his work throughout the years.

International Awards and Industry Accolades

In the iGaming sector, recognition is not something that is readily attained. It necessitates creativity, strategic implementation, and reliable performance in many marketplaces. Uri Poliavich has demonstrated his capacity to succeed on all three fronts throughout the years, and some of the most prestigious international honors have been given in recognition of his efforts. These accolades demonstrate not only his individual leadership but also Soft2Bet’s group accomplishments under his direction.

In 2024, Poliavich was named Leader of the Year by the SBC Awards. Beyond a mere personal accomplishment, this prize represented the industry’s recognition of his role in raising operating standards and developing international initiatives.

The company itself has also received global praise. At the same 2025 Global Gaming Awards EMEA, Soft2Bet won Platform Provider of the Year and Product Launch of the Year for the MEGA platform. These awards confirmed that the company, led by the Soft2Bet CEO, was not just keeping pace with industry trends but actively setting them. Recognition from respected organizations such as EGR, SBC, and SiGMA further reinforced the brand’s reputation as a leader in innovation and compliance.

Strategic Global Expansion

Poliavich’s emphasis on global development is one of his leadership traits. Since founding Soft2Bet in 2016, he has positioned the company as more than just a regional operator. Instead, he envisioned a global company that could adapt to different legal frameworks, cultural customs, and market dynamics. Under his leadership, Soft2Bet created a portfolio of locally relevant brands that target customers in regulated markets across Canada and Europe.

These businesses demonstrate how Uri Poliavich, the owner of Soft2Bet, combines strategy with innovation. Understanding local demands is crucial for worldwide success, as evidenced by the fact that each platform is designed with support for local languages, cultural relevance, and content targeted to the intended market. The company’s sustained expansion has been made possible by its emphasis on localization, especially in highly competitive regions.

The brand portfolio includes:

• Betinia – popular in Nordic countries (Denmark, Sweden), offering a gamified sports and casino experience.
• CampoBet – designed for European markets, combining sports betting with rich casino content.
• Tooniebet – localized for Ontario, providing a Canadian-focused platform.
• Don.ro – built for Romania, aligning with local preferences and regulations.
• Swiper – tailored for Sweden and for Romania, emphasizing mobile-friendly gamification.

In addition to expanding the company’s operational reach, Poliavich launched Soft2Bet Invest in 2024, a €50 million innovation fund dedicated to startups and entrepreneurs. This initiative illustrates that international expansion is not only about geography but also about fostering innovation across the industry. For Uri Poliavich Soft2Bet, growth is measured by the ability to influence markets, inspire entrepreneurs, and support the next wave of technological development.

Legacy in International Leadership

The success of Soft2Bet is only one indicator of Uri Poliavich’s lasting impact in iGaming; another is the benchmarks he helped create for the sector overall. His focus on accountability, openness, and legal compliance has influenced how business owners enter new markets. He has demonstrated that innovation and accountability are necessary for sustained growth by enforcing high standards.

As the CEO of Soft2Bet, Poliavich has prioritized corporate culture. Within the company, he encourages creativity, international collaboration, and entrepreneurial thinking. This culture not only motivates employees but also ensures that every invention is made with the needs of the market and the law in mind. His management approach has turned into a template for how multinational corporations can motivate staff while upholding discipline in highly regulated sectors.

His influence has been seen by the larger iGaming community as well. Poliavich has impacted how new operators, entrepreneurs, and regulators view the balance between innovation and compliance through prizes, mentorship, and investment programs. 

Key elements of his legacy include:

• Promoting transparency – setting higher standards for responsible gaming.
• Fostering innovation – driving gamification through MEGA and supporting startups.
• Building global brands – launching localized platforms that adapt to diverse markets.
• Shaping industry culture – encouraging entrepreneurship, compliance, and teamwork.

For Uri Poliavich, leadership is about more than results. It is about leaving behind systems, values, and practices that ensure the iGaming industry continues to grow responsibly and creatively across international markets.